We gain numerous fascinating insights from this lecture by Steffen Münzberg. From the Big Bang to the origin of life, Steffen Münzberg elegantly guides you through the important steps of cultural, biological and mechanical evolution. You will understand what a joke has in common with a virus or what the so-called selfish gene is all about.
There have always been innovations in human history. Steffen Münzberg knows that the question of why certain innovations are successful while others fail is crucial. There are many factors that influence the success or failure of an innovation. They range from technological feasibility, market demand and a little bit of chance to the social trends of the time.

A deep understanding of which ideas succeed and why allows us to identify patterns and draw lessons for our approach to future innovation. Historically, defining innovations have often been those that were not only technologically advanced, but also addressed a real need in society. Successfully positioning innovations requires not only creative thinking, but also an understanding of market needs and requirements.

Get excited and inspired! Use this knowledge to sprout innovation in your mind and in your business!